While most of the hype at the 2013 Detroit Auto Show was directed toward the sports and luxury vehicle genre, Toyota again brought their “A” game with the Furia Corolla. While it is being title a concept, Toyota plans to make the production version of the Furia Corolla available to consumers sometime late this year. While the vehicle has been referred to as a “concept”, it certainly seems to display the direction Toyota has been going in recently.
With the updating of the Avalon, it only makes sense that one of Toyota’s most popular vehicles gets a makeover as well. While the new look of the Avalon is more appealing to the younger buyer, the Corolla has always been popular among the younger consumer due to its value and size. From the basic Corolla to the sportier S version, the Corolla provides younger buyers with a vehicle that is not only fuel-efficient, but is loaded with standard options and is economical to maintain. While the updated Furia will continue to attract younger buyers, it seems Toyota is trying to attract all buyers with the slightly larger, meaner looking Corolla.
The Furia made its debut in Detroit last week, and since the photos first appeared online, the interest in this “ferocious” Toyota is continuing to grow. Not only does the custom orange metallic paint, referred to as “Fuego Furioso” (“furious fire”), quickly catch your attention, a closer look reveals the underpinnings of the current Corolla with much more attitude. The Furia is shorter and wider, providing better handling and an increased aerodynamic stance than the current Corolla. While the concept Furia is equipped with 19-inch aluminum rims, this will be more than likely one of the components that does not carry over to the next generation Corolla. While the current Corolla is equipped with 15 or 16-inch wheels, the cost increase of the bigger wheels and tires would add more to the price tag, which Toyota wants to avoid.
The wider, longer stance also provides more interior room, which makes the Furia Corolla more appealing to those who require more back seat room for children or pets. The new look also adds a more refined look that will definitely appeal to the younger crowd, but carry over to the older crowd who may be looking for a smaller, more efficient vehicle than they are currently driving. While many components will more than likely be carried over from the current Corolla, a lot can be said about a little change in appearance and more cabin space.
While the Furia Corolla is still considered a “concept”, chances are it will soon be a reality at your local dealership. This is yet another example of Toyota’s mission to provide economic, efficient vehicles that appeal to the most basic senses of consumers. From the Yaris to the Landcruiser, Toyota’s selection of vehicles provides one that fits almost every budget and need. Even if your budget is on the smaller side, the S versions of the Corolla and Camry provide you with a sporty-looking vehicle that is affordable and efficient. Dick Poe Toyota has a great selection of both new and used Toyota’s, and while you may not see the Corolla Furia for a while yet, there are still great cars to fit any style. Toyota’s ability to provide the latest technology while still building vehicles with looks that appeal to their customers shows that they have found the formula to create a successful combination.