Toyota and VMI Make Veterans Day All About the Vets

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Every November 11th, we as a nation take time to recognize that without our heroic vets, none of the freedoms that we know today would be possible. In honor of Veterans Day, Toyota and Vantage Mobility International have partnered together to develop the Operation Independence Star Spangled Salute contest. This year was the second annual […]

Toyota Technology Driving

The Low Down on Distracted Driving

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As technology continues to advance, more areas of our everyday lives are affected. Apple Inc.’s Siri’s voice command made waves for other companies to pursue voice command technology. Today many of the top automakers are incorporating the Siri voice command system in their model lineups; Toyota has their EnTune system, Chevrolet has MyLink and Ford […]

Toyota Brand Global Research

Investing in Education

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Toyota is helping make the future bright with grants to support K-12 Science, Technology, Environmental Science and Math (STEM) programs across the country. The Toyota U.S.A. foundation will provide more than $5 million in grants to these programs this year. “At Toyota, we believe that when we provide young people with exciting opportunities in STEM […]

Toyota Celebrates 30 Years of Land Cruiser 70 with a Rerelease

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The Toyota Land Cruiser essentially embodies the Toyota brand as the longest running series in the Japanese automaker’s history. It is an icon of brawn, style and reliability that set the stage with the first prototype back in 1951 for the quality Toyota continues to deliver in its lineup of sport utility vehicles today. Officially […]

Toyota Dream Car

90 Days of Dream Cars That Make Us Very Happy

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Art, much like music, can be a universal language. It can bring people and communities together no matter what their differences, sparking an emotion or an understanding in a way that only the arts can. The Toyota Dream Art Contest is one of the largest children’s’ art contests spanning 75 countries and over 660,000 submissions. […]

Toyota Fuel Cell Future

Toyota Is Confident That Hydrogen Is the Future

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Toyota, the world’s best-selling automaker, seeks to hedge its future production on a new alternative engine: the hydrogen fuel cell. Their first vehicle, rumored to be named Mirai, which means “future” in Japanese is set to hit showroom floors in the United States in the fall of 2015. The race to offer alternative fuel options […]

Toyota Prius Future

Prius to Get Lithium-Ion Battery and Possible All-Wheel Drive in Fourth Generation

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The Toyota Prius has been the top selling hybrid vehicle in the world since being launched in the United States in 2000. Since that first generation, over 6 million of Toyota’s hybrid vehicles have been sold worldwide. With the fourth generation Prius currently in development, we expect to see it somewhere around the end of […]